When the Machine Takes the Pen: Reflections on Writing in the Age of AI
- Farid Yandouz
- 3 days ago
- 3 min read

Artificial intelligence has profoundly transformed our relationship with writing and reading. It has given everyone the ability to produce texts of great fluidity and often impressive elegance—far beyond what was commonly seen before. This transformation redefines our connection to words, spontaneity, and the sincerity of expression.
But this revolution comes with a paradox: the clearer, more harmonious, and more persuasive our texts become, the harder it is to distinguish genuine thought from algorithmic embellishment. Our ideas merge with those reformulated or enhanced by AI, to the point that the boundary between what we think and what the tool suggests gradually fades away. And when we must defend our words “in the moment,” without that digital filter, we become aware of the subtle role these assistants play in shaping our voice.
Writing in the Age of Social Media
According to a study conducted by Originality.AI and reported by Wired in 2024, more than 54% of long-form posts on LinkedIn are “likely generated by AI.” This figure represents an increase of nearly 189% since the launch of ChatGPT in early 2023, illustrating how rapidly AI-assisted writing has become a fixture in professional communication.
Social media platforms, particularly LinkedIn, have become the stage for this transformation. In the past, the quality of a post depended on the sincerity of tone and the precision of language. Today, priorities have shifted: form, aesthetics, and visual impact now take center stage. Posts are adorned with icons, emojis, and catchy phrases—not to convey deeper meaning, but to capture fleeting attention in an oversaturated feed.
Algorithms play a key role in this shift: they reward content that triggers quick reactions—likes, comments, shares—at the expense of content that invites reflection. This logic drives users to pursue the perfect “post” rather than an authentic message. Gradually, human imperfections—typos, clumsy phrasing, hesitation—once marks of sincerity and personality, are erased by AI tools.
As a result, online writing is becoming standardized. Everything is smooth, well-phrased, impeccably calibrated—but sometimes devoid of soul. The risk is losing the individuality that makes human language rich: a polished prose that pleases the eye but lacks the emotional depth and spontaneity of a truly human voice.
The Return of the Real
This phenomenon reveals a growing gap between the virtual world—polished and artificial—and the raw, spontaneous reality of human interaction. In real-life exchanges, the limits of algorithmic eloquence become evident. Behind the digital mask, everything seems controlled, fluid, and perfect. Yet in direct conversation, those automatic habits crumble; hesitation reappears, and sincerity reclaims its place—sometimes awkwardly, but always authentically.
This divide between the virtual and the real is increasingly visible in our daily lives. Online discussions, shaped by optimized phrasing, contrast sharply with the often-chaotic spontaneity of spoken conversation. In a digital exchange, we have time to edit, polish, and refine; face-to-face, truth emerges unfiltered. This tension reveals how our communication has evolved: we no longer speak merely to express an idea, but to produce an effect—a crafted impression shaped by the aesthetics of the digital age.
Yet this confrontation is not entirely negative. It invites us to rediscover the beauty of imperfection—the pauses, the silences, the gaze that completes a sentence. Spoken language, with its hesitations and rhythm, remains a space of authenticity that no machine can imitate. It is within this fragile reality that the beauty of being human endures.
Finding Balance
Should we reject AI altogether? Certainly not. But surrendering our entire mode of expression to it would be equally harmful. The real challenge is to draw the best from both worlds: to use AI as a springboard to enrich our ideas and refine our style, while preserving the imperfections that make us human.
Achieving this balance requires awareness and intention. AI can be a genuine creative partner if we remain in control of meaning, tone, and purpose. Used wisely, it can help clarify our thoughts, organize our arguments, and expand our vocabulary—without erasing our unique voice.
This calls for lucidity and humility: it is not just about producing beautiful texts but about embracing the human element behind every word. By openly acknowledging AI’s contribution, we lose none of our authenticity—on the contrary, we strengthen transparency and trust. Far from betraying our humanity, this collaboration can elevate it, reminding us that thinking and writing remain, above all, profoundly human acts.
by Farid Yandouz
Important Notice: My book "Revitalize Managerial Practices: Engaging Stance, Key Dynamics, and Impactful Stepping Stones" is available on Amazon, exclusively through the following link: https://www.amazon.com/dp/B0FF4CJZ58




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